Marketing Ideas and Strategies to Promote Real Estate Deals
Real Estate Marketing is a tough and challenging business. However, despite the hard work and strategic mindset it requires, more and more investors are still lured into entering the playing field.
And considering the major setbacks in real estate that lasted over a decade, it still remains to be one of the most lucrative business ventures as long as you know how to play your cards well and maximize all available resources.
Once you’ve invested in a real estate property, your next crucial step is to get it fixed and all set to be featured in the market. A good way to cut costs in marketing your property is to promote it yourself.
There are a number of marketing tools you can consider and most of them had been proven to be advantageous. In fact, considering the number of marketing tools available nowadays, a lot of investors no longer seek for a real estate agent to market their property. By doing so, they can save on commissions while having more control over them.
You, too, can consider this option and market your property yourself. It may seem as if it’s not the conventional way to do so but if you’re really intent on becoming more profitable and maximizing your gains, you can do the marketing and promotions all by yourself.
A little resourcefulness is all it takes to become successful with your own marketing strategies.
Top 5 Marketing Ideas and Strategies
Create a Website and Make it Your Storefront
One primary marketing tool to consider is having a website. In this modern day’s market, your website can serve as the storefront to your business. Creating a mobile-friendly website that has a high ranking in organic traffic can surpass any type of digital advertising.
This can showcase your property and highlight its details. We can offer you two valuable tips on this; first is to seek the services of an SEO Miami company to optimize your online presence and gain a competitive edge in the market; and second is to make sure that all the pictures you will use for the website are professional, on-point and of high quality.
Make use of unique and extraordinary decors to attract attention
Put at least two distinctive and quirky items in the house. By doing so, when buyers talk about your property they can say; “the house with the huge abstract painting” or “the property with a yellow and green hammock”.
Have something that will stay in the minds of people – it could be a furniture piece or a unique design. Sometimes, a perfectly nice house can be easily forgotten if there is nothing that sets it apart from the rest.
Establish Connections with Local Businesses
Real estate is a pro-people business. In order to successfully market yourself and to attract new clients, you must first make them like you as a person and think of you as someone who cares about the community.
Try to establish rapport with local business owners, employees, and some homeowners. All these efforts can make you feel more connected and engaged. At the same time, it can make you stand out from other brokers and realtors who are not so involved in the local area. Establishing connections can also help you gain more recommendations.
Establishing connections can also help you gain more recommendations.
Interact through Social Media
Interact through various social media platforms like Facebook. This is perhaps one of the most powerful marketing tools you can consider. After all, we live in the age of social media. You can join various local groups wherein you can post your property.
This marketing strategy can help you get massive responses and inquiries about your post and will enable to you get in touch with various people who need help in finding investment properties.
It can also help in spreading the word about your property for sale. To maximize this tool, you may also consider running Facebook, Twitter, and Instagram Ads.
Local and Offline Promotions
Aside from generating a massive online campaign, you can also promote offline. In this way, you can have the best of both worlds. You can put a “For Sale” sign in front of your property, talk to people around the neighborhood to ask for referrals, opt for print marketing like magazines and newspapers, give out brochures and flyers, and come up with fridge-worthy postcards.
Based on a survey, 79% of households still read direct-mails so this is something that you can still consider to further reinforce your marketing efforts.